Whether you are sitting in the sun at the pool or sitting on the train on your daily commute, it is possible to do almost all of your digital marketing on your mobile phone. Here are the 6 must-have apps for your phone for 2023! The technology in mobile phones has come a long way […]
The principles of marketing and sales remain the same in the digital age, but a whole new range of tactics must be used to attract and retain customers. Your digital marketing needs to be data-driven if you are to grow or scale it. With consumer demand and expectations of user experience continuing to grow, it […]
How can two online businesses selling similar products or services to a similar market be poles apart when it comes to sales? Generally, the difference can be the user experience (UX) on the company website. UX can get your brand ahead of your competitors. If you think of some of the great websites we have […]
It’s always one of the first questions businesses ask when talking about ads. Do you use organic traffic or do you pay for ads? There are 3 reasons why paid ads are vital to your online growth and your ability to scale. #1 Speed of results In today’s fast-changing services world, speed can be the […]
In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]
One of the first questions a good website developer should ask any business owner is about goals for their website. Successful website owners are SMART about their website goals. Offline, you would never dream of building your company without setting out goals and objectives for it and the same should apply to the online version of your business. Just as surely as businesses need to understand their customers’ intent, they need to understand the intent of their website.
You have a website but don’t see any queries or booking/contact requests coming in. If you have a feeling that your website is not generating clients then your website may be missing these 4 core elements.
For any website to be successful, it needs to keep visitors engaged once they land on it. It also has to move them through a process where it earns enough of their trust for them to exchange their details in return for something they see as a good value exchange.
What are the advantages of having a custom-built website over a pre-built website theme? As it happens, there are advantages to using both methods but custom-built sides have more far-reaching positives for your business in the future. With a custom-built site, you have far greater control and that is so important as you will read.