Revolution Blog

  • Mobile-First Approach to Marketing

    Mobile-First Approach to Marketing

    Adopting a mobile-first design approach means creating your website with mobile users in mind first, then scaling up to larger screens.

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  • Make it personal: Segmentation and Personalisation in Email Campaigns

    Make it personal: Segmentation and Personalisation in Email Campaigns

    I am not revealing any secrets here, but personalised email campaigns are a game changer in digital marketing. By using segmentation, you can turn generic messages into targeted communications that truly resonate with your audience. This approach not only increases engagement but also drives conversions. Let’s take a look at how segmentation in marketing automation,…

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  • At the Fingertip: Thoughts on UX and Evolutionary Biology

    At the Fingertip: Thoughts on UX and Evolutionary Biology

    Our relationship with technology has deep evolutionary roots, particularly in how our hands and brains have evolved in tandem over millions of years. Understanding this connection can shed light on why certain user interfaces feel intuitive and why manual interaction remains a cornerstone of effective user experience (UX) design.

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  • Metrics That Matter: Measuring Marketing Automation Success

    Metrics That Matter: Measuring Marketing Automation Success

    Measuring the success of your marketing automation efforts is critical to refining your strategies and maximising ROI. By focusing on the right metrics, you can gain valuable insight into your campaigns, understand customer behaviour and make data-driven decisions. Let’s explore the key metrics you should be tracking and why they’re important, with practical examples and…

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  • WordPress Gutenberg: Evolving into a Fast and Efficient Visual Builder

    WordPress Gutenberg: Evolving into a Fast and Efficient Visual Builder

    WordPress Gutenberg has come a long way since its launch, evolving from a simple block editor to a sophisticated visual builder that rivals the best on the market. This transformation has made it an indispensable tool for creating fast, efficient, visually appealing websites. Let’s explore how Gutenberg has evolved and why it’s now a top…

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  • Irish E-commerce Trends in 2024

    Irish E-commerce Trends in 2024

    The ecommerce landscape in Ireland is poised for significant growth and change in 2024. With increasing internet penetration, advances in technology and evolving consumer behaviour, several key trends are emerging that will shape the industry. Let’s take a closer look at these trends and see how businesses can use them to stay ahead.

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