Magic Depot’s eCommerce Revamp:A Path to 87% Sales Increase

Revamping the ecommerce experience with Google Ads,  Email Automation and Conversion Rate Optimisation.

  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.
  • Digital Marketing Solutions.

Results

87%

Total increase in online sales compared to the previous year

114%

Increase in the total number of orders

1654%

ROAS from Google Ads

1.62%

A healthy Conversion Rate from Google Ads was achieved

Challenge

At the outset of July, we embarked on a project to revamp Magic Depot’s online store. The existing store required an upgrade, lacking essential elements to boost website conversions. Our primary challenge was to enhance the user experience (UX) and user interface (UI) in the new store, making it more user-friendly and conversion-oriented.

Solution

  • Enhanced UX and UI: We commenced the transformation by enhancing the UX and UI of the online store, ensuring a more user-friendly and conversion-focused design.
  • Marketing Strategy: We devised a comprehensive marketing strategy that integrated Google Ads, Facebook marketing, and newsletter marketing.
  • Google Ads: Our success was largely attributed to Google Ads, where we leveraged search campaigns combined with performance max campaigns geared towards driving sales.
  • Email Marketing Automation: The implementation of email marketing automation proved highly effective. An enticing discount code for the first order upon subscribing to the newsletter resulted in over 400 people joining the recipient list within just three months.
  • Cart Abandonment Reduction: Through email automation, we successfully reduced the percentage of abandoned carts on the website, further improving the conversion rate.

Magic Depot’s impressive results demonstrate the power of a well-rounded digital transformation strategy, showcasing the potential for rapid growth and success in the e-commerce sector.

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Nick Condon – MCS Tech