Content strategy

Digital Marketing Strategy Needs To Be Data Driven

Digital Marketing Strategy Needs To Be Data Driven

The principles of marketing and sales remain the same in the digital age, but a whole new range of tactics must be used to attract and retain customers. Your digital marketing needs to be data-driven if you are to grow or scale it. With consumer demand and expectations of user experience continuing to grow, it […]

Understanding the difference between SEO Keywords and PPC keywords

Understanding the difference between SEO Keywords and PPC keywords

In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]