Category: Content strategy
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Mobile-First Approach to Marketing
Adopting a mobile-first design approach means creating your website with mobile users in mind first, then scaling up to larger screens.
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Digital Marketing Strategy Needs To Be Data Driven
The principles of marketing and sales remain the same in the digital age, but your digital marketing needs to be data-driven if you are to grow or scale it.
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Understanding the difference between SEO Keywords and PPC keywords
A keyword is a word or phrase are used as search prompt by the client. The difference between SEO and PPC keywords is crucial before you go spending money.