The principles of marketing and sales remain the same in the digital age, but a whole new range of tactics must be used to attract and retain customers. Your digital marketing needs to be data-driven if you are to grow or scale it. With consumer demand and expectations of user experience continuing to grow, it […]
Content strategy
In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]