Digital marketing

6 must-have digital marketing apps for 2023

6 must-have digital marketing apps for 2023

Whether you are sitting in the sun at the pool or sitting on the train on your daily commute, it is possible to do almost all of your digital marketing on your mobile phone. Here are the 6 must-have apps for your phone for 2023! The technology in mobile phones has come a long way […]

Digital Marketing Strategy Needs To Be Data Driven

Digital Marketing Strategy Needs To Be Data Driven

The principles of marketing and sales remain the same in the digital age, but a whole new range of tactics must be used to attract and retain customers. Your digital marketing needs to be data-driven if you are to grow or scale it. With consumer demand and expectations of user experience continuing to grow, it […]

3 Reasons Paid Ads Are Vital For Online Growth

3 Reasons Paid Ads Are Vital For Online Growth

It’s always one of the first questions businesses ask when talking about ads. Do you use organic traffic or do you pay for ads? There are 3 reasons why paid ads are vital to your online growth and your ability to scale. #1 Speed of results In today’s fast-changing services world, speed can be the […]

Understanding the difference between SEO Keywords and PPC keywords

Understanding the difference between SEO Keywords and PPC keywords

In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]

Are you SMART about your website goals?

Are you SMART about your website goals?

One of the first questions a good website developer should ask any business owner is about goals for their website.  Successful website owners are SMART about their website goals. Offline, you would never dream of building your company without setting out goals and objectives for it and the same should apply to the online version of your business. Just as surely as businesses need to understand their customers’ intent, they need to understand the intent of their website.