In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]
SEO
You have a website but don’t see any queries or booking/contact requests coming in. If you have a feeling that your website is not generating clients then your website may be missing these 4 core elements.
For any website to be successful, it needs to keep visitors engaged once they land on it. It also has to move them through a process where it earns enough of their trust for them to exchange their details in return for something they see as a good value exchange.
What are the advantages of having a custom-built website over a pre-built website theme? As it happens, there are advantages to using both methods but custom-built sides have more far-reaching positives for your business in the future. With a custom-built site, you have far greater control and that is so important as you will read.