SEO

Understanding the difference between SEO Keywords and PPC keywords

Understanding the difference between SEO Keywords and PPC keywords

In the context of SEO, a keyword is a word or phrase that a potential client uses to find your website and understanding the difference between SEO and PPC keywords is crucial before you go spending money. A Pay Per Click (PPC) keyword is a word or phrase also but differs from SEO because PPC […]

4 core website elements to get more customers for local service providers
How to generate more leads without spending on advertising

How to generate more leads without spending on advertising

For any website to be successful, it needs to keep visitors engaged once they land on it. It also has to move them through a process where it earns enough of their trust for them to exchange their details in return for something they see as a good value exchange.

5 Reasons to Choose a Custom-Built Website

5 Reasons to Choose a Custom-Built Website

What are the advantages of having a custom-built website over a pre-built website theme? As it happens, there are advantages to using both methods but custom-built sides have more far-reaching positives for your business in the future. With a custom-built site, you have far greater control and that is so important as you will read.