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Revolution wins Sustainable Business of the Year 2026!
Revolution wins Sustainable Business of the Year 2026!
How we transformed a broken Magento 1 website into Ireland's leading campervan conversion e-commerce platform. And have helped a business grow between 15-25% every year since.
Key Results — 2019 to 2025
Conversion Rate
From <1% to ~3% over time, driven by CRO and UX improvements
Google Ads ROAS
Consistently delivering €9 revenue for every €1 spent
Average Order Value
Increased through bundles, trade pricing and improved UX
Email Profiles
Built over three years into a high-performing, owned audience
Cosy Campers had built a reputation as Ireland's go-to supplier of campervan conversion parts. It sold to campervan converters, food truck manufacturers, boat builders and private customers across the country. But its digital infrastructure was failing to keep up.
The website was running Magento 1, a platform approaching end of life and riddled with technical issues.
Stock information was inaccurate. Product changes didn't appear on the frontend. Catalogue browsing was a mess. And 70–80% of their revenue came from trade customers who had no dedicated account experience.
Cosy Campers needed more than a developer. It needed a digital partner who understood the complexity of B2B trade e-commerce and could build something that would scale with the business as it grew.
"We had an existing e-commerce site, Revolution helped us to modernise that and to cope with the kind of traffic and business that we were seeing."
Hi,
We have a Magento 1 site up and running for a number of years.
Unfortunately it seems to have far too many bugs etc. to work properly.
Is it possible for you to rectify the issues and maybe upgrade the site to Magento 2 either now or later after fixing any current issues?
We recently added an SSL cert and are now getting redirect issues.
— Cosy Campers, 2019
We didn't just fix the website. We rebuilt the entire digital operation, moving Cosy Campers to a Magento 2 platform designed for the complexity of trade e-commerce and tightly integrated with every system in the business.
We did a full catalogue migration, recategorisation and attribute rebuild. We added logical browsing by category, brand and kit, as well as custom filters. And we built a scalable architecture designed for growth.
Real-time stock sync between Cin7 and Magento. We made Cin7 the single source of truth for inventory across multiple warehouse locations. We also implemented automated purchase order and delivery management.
We created trade customer groups with tiered pricing rules, volume discounts and approval workflows. Trades apply, get verified and access exclusive pricing automatically.
We integrated ShipTheory for seamless label generation and courier booking. Picking lists are now automatically printed off in the warehouse, and tracking numbers are automatically sent to customers.
We made Magento the central hub for all sales, both online and at the counter. Staff now use the same system in-store and online, providing them with a unified view of orders and stock.
We completely redesigned the product pages. Delivery expectations, return policies, click-and-collect rules and social proof are now presented at the point of decision. We increased the speed of the website throughout.
For the past six years, we’ve consistently delivered improvements across e-commerce, paid media, email and automation. All done through a strategic partnership rather than intermittent, one-off projects.
Conversion Rate
+1–1.5% from CRO improvements alone
Monthly Organic Visits
Sustained SEO growth over six years
Average Order Value
Driven by better UX, bundles & trade pricing
Google Ads ROAS
€9 returned for every €1 spent
(...)There are many companies out there who will build a website or an e-commerce site for you. For us, it's all about the backup and support that happens after that. Those constant upgrades and changes that are necessary when you're dealing with e-commerce — that's where Revolution is so important to us.
Before working with us, Cosy Campers had no email marketing infrastructure. Today, email is one of its most reliable revenue channels, with automated email flows recovering nearly a third of abandoned carts.
Active email profiles
from zero three years ago
Average open rate
vs ~21% industry average
Abandoned cart recovery
Abandoned cart recovery
via an automated email flow
Magento is at the centre of everything. And every single system talks to every other system. This eliminates manual work, reduces errors and lets the team focus on growing the business.
The central hub for all sales: online, counter and trade. A single catalogue and a single source of orders. Scalable architecture handling thousands of SKUs and complex bundles.
The single source of truth for stock and inventory. Manages supplier purchase orders, delivery receipts, barcode scanning and multi-warehouse picking and packing workflows.
Automated label generation and courier booking. Orders flow from Magento to ShipTheory to the courier without manual input. Tracking numbers are sent to customers automatically.
Every new order triggers an automatic print off in the warehouse. Staff begin fulfilment immediately. Packing slips are included in every shipment without manual preparation.
In-store counter sales also run through Magento. Walk-in customers, trade account holders and online customers are all managed by one unified system.
Automated flows for abandoned cart recovery, post-purchase sequences and trade account onboarding. 19,000 active profiles built from zero over three years.
Cosy Campers reaches out via MagentoDeveloper.ie with a barely functioning Magento 1 site, bugs everywhere and unreliable stock data. Revolution begins a full technical audit.
Full migration to Magento 2 with a rebuilt catalogue, new hosting infrastructure, trade account groups and Cin7 integration. Soon after launch, there is a major surge in online sales.
Complete product page redesign lifts conversion rate by 1–1.5%. Google and Meta Ads launched. SEO strategy implemented. Monthly organic visitor traffic grows from 1–2K to 7–8K.
Email marketing programme launched. Automated flows for abandoned cart recovery achieve 23–31% recovery rates. Email list grows to 19,000 active profiles.
ShipTheory courier integration replaces manual label printing. Now picking lists are automatically printed off in the warehouse. Staff efficiency improves significantly. Error rates and returns decline.
With the Irish operation running smoothly, Cosy Campers begins exploring expansion into new markets. This is helped by the fact that the e-commerce platform was built to scale from the very beginning.
We work with Irish B2B and trade businesses turning €1M to €10M. If your digital isn't delivering, let's talk.
From a website that struggled to complete a checkout to a high-performing e-commerce engine that increased online monthly revenue tenfold in under a year.