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Revolution wins Sustainable Business of the Year 2026!
Revolution wins Sustainable Business of the Year 2026!
From a website that struggled to complete a checkout to a high-performing e-commerce engine that increased online monthly revenue tenfold in under a year.
Key Results — May 2025 to Feb 2026
Monthly Revenue Growth
Tenfold monthly revenue growth in less than a year
Peak Google Ads ROAS
In October 2025 · Maintaining 1,100%+ thereafter
Organic Sessions Growth
2,873 → 6,133 / month
Conversion Rate
Near 0 → 1.25–1.50%
A 27-Year-Old Business with a Website Nobody Could Use
MCK Electrical has been a fixture of the Cork trade scene since 1999. They operate a 20,000 sq ft warehouse in Togher, stocking everything from shoreline lighting and wiring accessories to EV chargers and industrial controls. With around 80% of their revenue coming from trade customers, they are a trusted name among professionals.
And to top it all off, they are the winner of a Best Owner-Managed Electrical Wholesaler Award at the National Electrical Awards. By any measure, MCK Electrical is a respected and successful business.
But their website was a different story. In fact, it was hard to believe it belonged to the same company. It was built on an outdated WooCommerce platform with an incomplete product catalogue, no mobile optimisation, no clear calls to action and no shipping information.
Worse still: most customers couldn't even complete the checkout process, a problem that went unnoticed for a long time because nobody was monitoring it.
Despite paying for ongoing maintenance with another agency, and even running paid ads, the site was generating almost nothing. Some months would see just a single small order come through. The platform wasn't just underperforming, it was actively damaging the brand.
"We have no revenue currently through the website."
Before pitching a full rebuild, we fixed the existing WooCommerce platform on a small budget, just enough to prove the channel could work. Within weeks, sales started coming in.
That proof of concept gave MCK the confidence to invest in a proper e-commerce rebuild.
MCK's enterprise resource planning (ERP) software suite offered a built-in e-commerce platform that connected directly to the company’s inventory. But it was nearly impossible to customise. So we rebuilt the entire frontend using JavaScript. This allowed us to show, hide and restructure elements that couldn’t be changed on the existing platform.
Rather than build from scratch, we placed a custom JavaScript layer over MCK's ERP e-commerce platform, achieving over 95% of a custom Magento or Shopify build, without losing the valuable realtime stock integration the ERP offers.
We created a clean, conversion-focused homepage with top sellers, category highlights, a trade section and B2B account application. Animations were added where they aided engagement and removed where they were a distraction.
We built a two-tier category system for a vast product range, consisting of subcategory boxes for top-level browsing and deep filter sets at product level, such as brand, IP rating and colour temperature. We made sure every category page included SEO descriptions. We worked closely with Adam, the CEO, who restructured the full catalogue.
Key buying incentives were added to every product page. These included accepted payment methods, 30-minute click-and-collect, next-day delivery, easy returns, live stock levels with low-stock warnings, and backorder availability windows. High-value products like EV chargers were accompanied by commissioned lifestyle photographs, detailed specs and downloadable data sheets.
We enabled a guest checkout option and added free delivery threshold prompts to the cart (“Add €30 more to get free delivery”). Click-and-collect slot selection at checkout. Every friction point in the purchase journey was identified and removed.
Trade customers can apply directly online, get approved internally and then access trade pricing and full order history. We added a dedicated B2B section on the homepage that drives trade account sign-ups.
We relaunched MCK’s Google Ads with a highly focused campaign structure and a modest initial budget. Within four months of launch, ROAS peaked at 3,783%.
We maintained strong ad performance as budgets scaled: 1,112% ROAS at 5x the original spend.
The performance report tells the story. Monthly revenues started to grow straight away from May 2025 onwards. By February 2026, they were ten times what they had been.
Revenue Growth
Significant monthly revenue improvements
Conversion Rate
Sustained since August 2025
Avg Order Value Growth
Sustained since new store launch
Peak Google Ads ROAS
October 2025: small budget, outsized return
Organic Sessions Growth
2,873 → 6,133 per month
Order Volume Growth
May 2025 vs February 2026
We didn't expect the website could actually contribute to our revenue the way it has. Revolution proved it was possible before we committed, and then delivered results that changed how we think about our business online.
The MCK project was different from the usual agency engagement. It didn’t start with a contract for something new, but with a challenge: can you make our existing solution work?
We are introduced to Adam Kiely through a mutual contact. The existing WooCommerce site is broken. The checkout isn’t working. MCK’s ads campaign is pretty much pointless. We propose core fixes on a small budget to prove the channel works.
MCK moves to its ERP provider's e-commerce platform. We rebuild the entire frontend in JavaScript: catalogue structure, product pages, checkout flow, trade account system. The new webshop launches smoothly after three months of building.
May 2025: Google Ads not yet running. Organic sessions and SEO are doing the heavy lifting. Then we start running ads. In October, ROAS peaks at 3,783%. By February 2026, revenue has grown more than 10Ă— from where it started in May 2025. The channel is now a meaningful contributor to MCK's overall business.
One telling sign of success is that MCK now has a dedicated person to handle online orders, something it never needed before. Meanwhile, trade customers who previously had to drive to the shop can now place orders online and either collect within 30 minutes, or have stock delivered directly to their job site.
Revolution is a B Corp-certified digital agency based in Cork, Ireland. We specialise in e-commerce and digital marketing for Irish trade and B2B businesses, working as a strategic partner rather than a one-off service provider.
The MCK Electrical story captures how we work. We proved the opportunity before asking for investment. Then we built something that performed beyond the platform's apparent limits. And we continue to improve results month on month.
If your e-commerce is underperforming, or you're not sure whether digital can work for your trade business, talk to us. We’ll provide you with honest answers and effective solutions.
We work with Irish B2B and trade businesses turning €1M–€10M. If your digital isn't delivering, let's talk.
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