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Case Study — Lead Generation

Increased
Inquiries by 289%

P&T Complete Renovations, a Cork-based construction firm, asked us to boost its online visibility and increase leads.

Sector Renovation / home-and-business building
Established 2018
Services CRO · Google Ads · Meta Ads

Results

Click-Through Rate

148%

Increase vs comparable period immediately before engagement

Conversion Rate

189%

Increase vs comparable period immediately before engagement

Cost per Conversion

45%

Decrease vs comparable period immediately before engagement

Enquiries

289%

Increase vs comparable period immediately before engagement

01 — The Challenge

Strong reputation, weak online presence

P&T Complete Renovations had a website that wasn’t optimised for search engines and it had no digital marketing strategy in place.

It relied mainly on referrals and repeat clients to generate business. It wanted to expand its customer base by increasing its online visibility and generating more leads.

Renovated kitchen
02 — The Solution

A strategy built to generate leads

01

We began by conducting a comprehensive analysis of P&T’s online presence and digital marketing strategy.

02

We identified critical areas for improvement, particularly the website’s lack of optimisation for search engines and the absence of clear calls to action.

03

We optimised P&T’s website to enhance its search engine ranking for relevant keywords.

04

We redesigned the website so it feels modern and is fully responsive. We incorporated clear calls to action, encouraging visitors to contact P&T.

05

We applied a consistent brand identity across all P&T’s marketing channels, including the website, social media platforms and advertising campaigns.

06

This involved the creation of a unified digital marketing strategy for Google and Facebook advertising to increase lead generation.

Workers renovating the flat

Is your business hard to find online?

If you're relying solely on referrals and word of mouth, you're leaving leads on the table. Let's find out what it would take to turn your website into a lead generator.

Wardrobe with sliding doors.
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