A WCAG 2.1 AA-compliant campaign website for an initiative working to protect 30% of the world's natural ecosystems.
Key Results — SPACES for Nature
WCAG 2.1 Level AA Achieved
Full compliance from the very start
Lighthouse Accessibility
Perfect score (Post-launch audit)
Weeks Delivery
From strategy to launch
Specialists Deployed
Project Manager · UX/UI · Web Development · Strategy
SPACES for Nature is the flagship campaign initiative of Campaign for Nature, a global NGO working to support nations in achieving their environmental and climate commitments.
Their focus is to drive the 30x30 agenda: protecting 30% of the world's natural ecosystems by 2030.
Their audience includes heads of state, international donors, conservation organisations and local community partners in dozens of countries.
That sort of reach comes with the responsibility to ensure the platform is accessible to everyone who visits it.
When Campaign for Nature engaged us to build the SPACES platform, there was no existing website to work with. This was a completely fresh build and an opportunity to do it right from the very first line of code.
Standard
2.1 Level AA
Platform
Custom Theme
Timeline
From strategy to launch
SPACES works to protect the planet's most vital natural spaces. Revolution is a Certified B Corporation® whose own work is aligned with environmental sustainability. So for us, this was more than a client project. We shared a purpose.
Most web projects treat accessibility as an afterthought, like a checklist item bolted on at the end. This results in websites that exclude millions of users who rely on assistive technologies to navigate the web.
SPACES had no existing website, which meant there was no legacy of poor decisions to unpick.
But this clean slate came with its own challenge. Accessibility had to be designed and engineered into every decision and design element from the outset. From information architecture and colour palette through to component-level HTML, keyboard interaction patterns and screen reader behaviour.
We identified the WCAG 2.1 AA requirement proactively and brought it to the table as an essential part of the build. We reasoned that for an organisation operating at the intersection of global policy and environmental advocacy, which engaged with NGOs, governments and civil society partners, an inaccessible platform would have been a contradiction of their values.
WCAG 2.1 Level AA compliance is built on four core principles: Perceivable, Operable, Understandable and Robust (POUR). Meeting those standards requires deliberate, systematic work across every layer of a site, including design, markup, interaction and content.
For a content-rich website to meet AA requirements, our entire team had to treat accessibility not as a quality assurance step, but as a design constraint.
Build a WordPress platform for a global conservation campaign that would be fully compliant with WCAG 2.1 Level AA, tested with assistive technology and delivered in 10 weeks.
Information needs to be presented in such a way that it can be perceived by everyone who visits the website, regardless of ability. This includes image alt texts, colour contrast, captions and adaptable content structure.
All functionality has to be accessible through a keyboard, not just a mouse. There needs to be sufficient time for visitors to interact. No content that triggers seizures. Clear navigation and skip mechanisms.
Text must be readable and predictable. Input assistance helps users avoid and correct mistakes. The language used is clearly identified at page and element level.
Content can be reliably interpreted by current and future assistive technologies. Clean, valid semantic HTML that works regardless of how the website is being accessed.
Every accessibility requirement was addressed as a design and engineering decision, not a retrospective fix. Here is how we approached each layer of the SPACES build.
Every page was built with a clean, logical heading hierarchy, H1 through H6, ensuring screen readers can navigate and understand the content structure without visual cues.
We included best-practice page-structure elements throughout, so that assistive technology users have the ability to jump directly to relevant sections on any page.
Custom post types, such as case studies and donor spotlights, were all templated and coded so that assistive technology can easily understand how the page fits together.
The SPACES brand palette was assessed and refined specifically to meet WCAG 2.1 AA contrast ratios.
We implemented a minimum contrast ratio of 4.5:1 for body text and 3:1 for large text and UI components. Every colour pairing used across the site (text on backgrounds, buttons, form fields, link states and interactive elements) was verified against these standards.
Where the brand direction required specific colour choices, our lead creative, Sebastian, worked within those constraints to find combinations that satisfied both the aesthetic vision and the compliance requirements.
No visual design decisions were taken that sacrificed accessibility.
Every interactive element on the website, such as dropdown menus and buttons, is fully navigable using only a keyboard.
Focus states (design elements that let a user know which part of the website they are on or which element is currently active) were designed to be clearly visible, meeting the enhanced focus indicator criteria. This means keyboard users always know exactly where they are on any given page.
Skip-to-content links were implemented site-wide, allowing users who navigate by keyboard or screen reader to bypass repeated navigation blocks and get directly to the page content.
We also made sure that users who rely on keyboards to navigate through a website wouldn’t accidentally lose the ability to move through a page because they were trapped on inert background content.
ARIA (Accessible Rich Internet Applications) attributes were applied wherever native HTML code alone might leave room for misinterpretation by screen readers.
This was particularly important for custom interactive components, icon-only buttons, dynamic content regions and complex navigation patterns.
Every ARIA implementation was tested against the ARIA authoring practices to ensure correct usage, since incorrect ARIA is often worse than no ARIA at all.
The site was tested with real screen reader software (NVDA on Windows + VoiceOver on macOS) to verify that the announced content matched the visual experience, and that all interactive elements were correctly identified, labelled and operable.
Every single image on the platform, including editorial photography, data visualisations, country maps and partner logos, was given descriptive, contextually appropriate alt text. Decorative images were marked with empty alt attributes so screen readers would skip them.
The WordPress content management system was configured to prompt content editors to provide alt text where required before publishing. This puts accessibility considerations at the heart of the editorial workflow.
For complex images such as charts or maps carrying meaningful data, additional text descriptions were provided in adjacent content. This ensures the information is accessible to all users, regardless of whether or not they can view the image clearly.
All forms, including the contact form and any subscription or data capture fields, were built with properly associated labels, clear error messages and input validation that communicates mistakes in an accessible way.
Error messages are coded so that they are always associated with the relevant input field on a form and announced to screen readers on submission. So users know exactly what needs correcting without having to visually scan the page.
Following the build, we ran a formal accessibility audit using automated tools, including Lighthouse and Axe, alongside manual testing with assistive technology. The results confirmed full WCAG 2.1 Level AA compliance across all key templates and content types.
The Lighthouse accessibility audit returned a perfect score of 100, a result achieved by fewer than 1% of websites on the web.
Lighthouse Accessibility Score
Perfect score · Industry benchmark: 70–85
WCAG 2.1 Compliance Level
Achieved across all page templates
Delivery Timeline
Strategy → design → build → tested → live
Critical Accessibility Failures
Zero blockers according to the launch audit
Custom Post Types Built
All WCAG compliant by default
POUR Principles Met
Perceivable · Operable · Understandable · Robust

Globally, around one in six people live with some form of disability. For an organisation whose mission is to build broad, inclusive coalitions of support for nature protection, and includes government ministers, NGO partners and civil society voices, an inaccessible website would have been a failure of principle as much as a failure of design.
SPACES now has an online presence that everyone can access.
Your work is helping us to protect some of the most wonderful places in the world.

Accessibility is at the heart of the kind of worldwide web we think should exist.
We proactively identified the WCAG requirement and built it into the project scope.
For us, the SPACES website was an ideal project. The initiative seeks to protect the natural world. That’s a goal we actively support ourselves by planting native trees here in Ireland, operating sustainably and choosing clients whose values align with our own.
These are all part of the commitments we have made as one of the few B Corp-certified digital agencies in Ireland.
"Two organisations that believe the world should work better — one protecting nature, one building a better internet."
Our B Corp certification is a verified commitment to the same values behind SPACES: accountability, transparency and an impact beyond profit.
Whether you need a WCAG-compliant build from scratch or an accessibility audit of your existing site, we’re the people to talk to.
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