Cosy Campers:Elevating the Online Journey
A new face for a proven business that has boosted profits.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
Challenge
Cosy Campers, a well-established brand in the camping industry, recognized the need for a digital transformation. Despite having a successful existing website, the decision was made to embark on a comprehensive revamp. The primary challenges included an outdated website, the necessity for a minor rebranding, and the optimization of the online store to enhance the user experience (UX) and user interface (UI). The goal was not only to retain regular customers but also to attract new ones through a more visually appealing and conversion-focused platform.
Redesign
Design
A complete overhaul of the website, introducing a new store design, logo, and colour scheme.
Theme
Focus on designing a convertible theme that includes essential elements on home, category, and product pages.
UX
Optimization of UX and UI to ensure a pleasant and efficient user journey.
Marketing
- Google Ads Optimization: Creation of search, shopping, and performance max ads with continuous analysis and optimization of ad performance resulted in €1600 cost, 503 purchases, and a remarkable ROAS of 9,069.65%.
- Meta (Facebook and Instagram) Ads: Expansion of advertising efforts to Meta platforms resulted in Cost-effective campaigns with €935.91 spent, 51 purchases, and an impressive ROAS of 31.83%.
- Email Marketing Automation with Klaviyo: Implementation of Klaviyo for email marketing automation and creation of personalized flows and campaigns caused attributed revenue from flows amounted to €148,422.05, while campaigns generated €89,911.02.
Results
8%
Total increase in online sales compared to the previous year
10%
Increase in the total number of orders
3590%
ROAS from Google Ads
2.2%
A healthy Conversion Rate from Google Ads was achieved
The collaboration between Cosy Campers and Revolution resulted in a successful digital transformation, showcasing the impact of a revamped website and strategic digital marketing. The remarkable improvements in website metrics, coupled with the outstanding performance of Google Ads, Meta Ads, and Klaviyo, highlight the effectiveness of a comprehensive approach. Cosy Campers not only achieved a visually appealing online presence but also experienced substantial growth in sales and user engagement, positioning them for sustained success in the competitive e-commerce landscape.
What Our Clients Think
Nick Condon – MCS Tech
Dependability is crucial for us, and Revolution has consistently provided reliable guidance, making the entire development process a breeze. We wholeheartedly recommend their services and look forward to continuing our successful partnership with them.
Revolution are a business that we feel have an ethos of high quality solutions backed with a very apparent in-depth knowledge on all web related matters from SEO, coding, web design and much more. They are crafted in providing cost effective, perfectly functioning final solutions for customers in a digital market, and give a great after service also. We have been very impressed with their logical approach to many solutions we required.
Overall, we were extremely happy with the service provided by Revolution. The Revolution team were very responsive, maintained close communication with us, and delivered the project to our specifications. We recommend them to any company or organization that looks for efficient, well-priced and high-quality graphic or web design.
As our business develops and grows, Revolution are able to help our website(s) adapt to meet ours needs and our customers’ needs. We are parts supplier to the vehicle conversion industry. Revolution have built several websites for my businesses from design through to testing, the back up has been excellent. Regarding the communication and support – great to work with people who get the job done. Good job guys!
Joe McLoughlin
Owner of Cosy Campers
Thanks to Revolution’s professionalism, advice and patience along with very good customer service and expertise in their profession we manage to increase brand exposure, improve our marketing funnel, and give returning customers something new. Highly recommend!
Absolutely amazing service from all the team at Revolution! Maciej’s team worked with me and tailored the service to fit my needs! The finished product is just what I wanted! Couldn’t recommend them more! They really are the ‘Revolution’ needed in Web Design!!
From the first meeting, I had confidence that we were going to get a really good service and that the new website would be completed in an efficient but realistic timeframe. I did not feel rushed, but I certainly felt listened to. I was given guidance on creating content in a manner that was not overwhelming but was achievable. Overall, I thought the service was detailed, thorough but also very friendly with actual people behind the work.
Louisa Sloan
Managing Director at Circus Factory