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Mid-Year Impact Update – 2025
Together with our partners at ConsortiaCo, we’re proud to share our updated 2025 Social and Environmental Impact Report. In the first half of the year, we’ve: 🌱 Planted 120 trees in local communities💼 Donated 60 pro bono hours through our Pledge 1% commitment We’re excited to continue this momentum and do even more good in…
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Reaction to AI-Generated Content in Marketing
For businesses, the motivation for using AI is usually efficiency: faster output and lower production costs. What matters is how audiences respond when they believe content was created by AI.
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Beyond Cost-Cutting: AI’s True Potential in Digital Marketing (So Far)
AI is often framed as an economic turning point that will rapidly transform how businesses operate. Predictions range from large-scale job disruption to trillions in added economic value. Yet when economists and industry researchers examine how AI is actually being used today, the conclusions are far more measured.
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Why Being Visible in AI Search Matters
More users now turn to AI chatbots for answers. Tools like ChatGPT, Copilot, and Google’s AI-powered search features return a single, synthesised response instead of a list of links. This change has direct consequences for how businesses show up online.
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Choosing the Right Partner: Web Development or Full-Stack Digital Agency
When businesses decide to build or update their website, a common question arises: should we hire a web development agency or a digital agency? The distinction isn’t always obvious, but it can have a big impact on results, both immediately and over the long term.
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How to Grant Access to Your Wix Website?
Need to give staff or partners access to your Shopify store? Our simple guide walks you through the process! If you’re an agency, developer, or freelancer, learn the easiest way to request collaborator access from your Shopify clients.
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How to Give Webflow Workspace Access?
Step 1: Head to your Settings in your Webflow dashboard: Step 2: Click Members then Invite guest:Â Step 3: Enter the email address of the person you want to invite, and click Invite. That’s all!
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How to Give Access to Your Google Analytics Account via the GA Dashboard?
To give a new user access to your Google Analytics, you need to make sure you are an admin of the account first. Once that’s confirmed, here’s how to grant access to someone else via your Google Analytics dashboard. Step 1. Login to your Google Analytics account Step 2. Click on Admin in the bottom left-hand…
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How to Add a User to Your Google Search Console?
Step 1. Go to Google Search Console. If you’re not signed in yet, click on Start Now and log in. You’ll be redirected to the dashboard. Step 2. If you manage multiple properties, check that you’re in the correct one. Need to change properties? On the left-hand menu, click on the name of the current…
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Structured Data (schema) and Google Business Profile
Structured data, or schema, is a way to help search engines understand your business more precisely. For Google Business Profile, this can make a real difference in how your information appears in search results, maps, and rich snippets.
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Top 5 Signs Your Website Is Costing You Business (and What to Do About It)
You’ve invested in a shiny new website. It looks slick, loads (fairly) quickly, and the branding is on point. So why aren’t the leads pouring in? Why are bounce rates creeping up, conversions flatlining, and sales teams quietly moaning about “dead traffic”?