Berkeley Life, renowned for its pioneering role in the wellness sector, approached Revolution to revamp their existing WordPress website. The primary goal was to construct a robust platform that could facilitate interactions between patients and healthcare practitioners more effectively while also incorporating a sophisticated sales tracking and data management system. The project scope included extending WooCommerce capabilities, migrating historical order data, and integrating the site with advanced CRM solutions.
Client Background
Berkeley Life, renowned for its pioneering role in the wellness sector, approached Revolution to revamp their existing WordPress website. The primary goal was to construct a robust platform that could facilitate interactions between patients and healthcare practitioners more effectively while also incorporating a sophisticated sales tracking and data management system. The project scope included extending WooCommerce capabilities, migrating historical order data, and integrating the site with advanced CRM solutions.
Challenges Encountered
The existing website’s architecture and user journey were outdated, hindering both user experience and backend efficiencies. The project’s complexity was further heightened by the need to align the website’s design collaboratively created by multiple stakeholders, ensuring both functional and visual consistency.
Solutions
To address these challenges, Revolution implemented several strategic enhancements:
Custom WordPress Development: Designed a custom theme using Gutenberg and Advanced Custom Fields, tailored specifically to accommodate the unique needs of healthcare professionals and patients.
Plugin Development: Crafted a custom plugin to manage practitioner credentials, patient-practitioner interactions, and logged-in user content, enhancing the overall site functionality.
E-commerce Optimization: Advanced the WooCommerce setup to refine the cart, checkout processes, and overall sales functionality, focusing on a seamless user experience.
CRM Integration: Integrated the site with Keap and prepared the infrastructure for a future transition to Salesforce, ensuring robust scalability for customer relationship management.
Design Execution: Translated Figma design files into a live theme, maintaining high fidelity to the proposed user interface and ensuring a responsive and engaging user experience.
Performance and Security: Regularly monitored the site with Google PageInsights to optimize performance and adhered to OWASP Top Ten standards to ensure top-tier security.
Implementation
The project was segmented into four distinct phases:
1. Planning
Developed a comprehensive plan detailing timelines and milestones.
2. Development
Implemented the planned features, overcoming obstacles such as inadequate Keap API documentation and initially vague client requirements.
3. Launch
Carefully executed the migration of existing data and launched the redesigned site, ensuring minimal disruption to Berkeley Life’s operations.
4. Post-Launch
Provided ongoing support to refine functionalities and ensure system stability.
Weekly status meetings and open communication channels were maintained throughout the project to ensure alignment with the client’s expectations and project goals.
Results
The website showcased significant enhancements in overall performance. User feedback indicated that navigating the new website was considerably more user-friendly than the previous version. Berkeley Life observed notable improvements in sales, conversion rates, and user engagement, reflecting the successful impact of the redevelopment.
Client Feedback
The project received highly positive feedback from Berkeley Life, with specific praise for the development process’s clarity and the team’s availability. The lead project manager from Berkeley Life remarked on the seamless experience and expressed enthusiasm for future projects with Revolution.
Reflection and future Implications
This project was instrumental in demonstrating Revolution’s capability to handle complex, large-scale web development projects. The successful implementation has bolstered ongoing relationships, positioning Revolution as a trusted partner for Berkeley Life’s future digital initiatives. This collaboration has also enhanced Revolution’s portfolio and credibility in handling sophisticated web solutions in the healthcare sector.
Dependability is crucial for us, and Revolution has consistently provided reliable guidance, making the entire development process a breeze. We wholeheartedly recommend their services and look forward to continuing our successful partnership with them.
Fiachra O’Driscoll
Founder & Director of Strategy @ MCS Tech
Our online sales doubled thanks to Revolution’s professional approach and tailored digital solutions. After years of fruitful partnership, we’re eager to see what heights we’ll reach next with their dedicated team.
Maciej Zaczek
Owner of Magic Depot
Revolution are a business that we feel have an ethos of high quality solutions backed with a very apparent in-depth knowledge on all web related matters from SEO, coding, web design and much more. They are crafted in providing cost effective, perfectly functioning final solutions for customers in a digital market, and give a great after service also. We have been very impressed with their logical approach to many solutions we required.
Paul O’Flynn
Managing Director at Sublime Landscaping
Overall, we were extremely happy with the service provided by Revolution. The Revolution team were very responsive, maintained close communication with us, and delivered the project to our specifications. We recommend them to any company or organization that looks for efficient, well-priced and high-quality graphic or web design.
Andrew Dorman
CEPH, Trinity College Dublin
As our business develops and grows, Revolution are able to help our website(s) adapt to meet ours needs and our customers’ needs. We are parts supplier to the vehicle conversion industry. Revolution have built several websites for my businesses from design through to testing, the back up has been excellent. Regarding the communication and support – great to work with people who get the job done. Good job guys!
Joe McLoughlin
Owner of Cosy Campers
The development process from beginning to end was fantastic. Communication was always clear and concise and the team were always available to help. We look forward to building bigger and better things with them into the future.
Liam Gannon
IT Manager Lifes2good (Berkeley Life)
Thanks to Revolution’s professionalism, advice and patience along with very good customer service and expertise in their profession we manage to increase brand exposure, improve our marketing funnel, and give returning customers something new. Highly recommend!
Paul Arendt
Managing Director of P&T Complete Renovations
Absolutely amazing service from all the team at Revolution! Maciej’s team worked with me and tailored the service to fit my needs! The finished product is just what I wanted! Couldn’t recommend them more! They really are the ‘Revolution’ needed in Web Design!!
Nancy Harnett
Marketing Manager Kyotech
From the first meeting, I had confidence that we were going to get a really good service and that the new website would be completed in an efficient but realistic timeframe. I did not feel rushed, but I certainly felt listened to. I was given guidance on creating content in a manner that was not overwhelming but was achievable. Overall, I thought the service was detailed, thorough but also very friendly with actual people behind the work.
