Magic Depot’s Ecommerce Revamp:A Path to 87% Sales Increase
Revamping the ecommerce experience with Google Ads, Email Automation and Conversion Rate Optimisation.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
- sustainable digital agency.
Results
87%
Total increase in online sales compared to the previous year
114%
Increase in the total number of orders
1654%
ROAS from Google Ads
1.62%
A healthy Conversion Rate from Google Ads was achieved
Challenge
At the outset of July, we embarked on a project to revamp Magic Depot’s online store. The existing store required an upgrade, lacking essential elements to boost website conversions. Our primary challenge was to enhance the user experience (UX) and user interface (UI) in the new store, making it more user-friendly and conversion-oriented.
Solution
- Enhanced UX and UI: We commenced the transformation by enhancing the UX and UI of the online store, ensuring a more user-friendly and conversion-focused design.
- Marketing Strategy: We devised a comprehensive marketing strategy that integrated Google Ads, Facebook marketing, and newsletter marketing.
- Google Ads: Our success was largely attributed to Google Ads, where we leveraged search campaigns combined with performance max campaigns geared towards driving sales.
- Email Marketing Automation: The implementation of email marketing automation proved highly effective. An enticing discount code for the first order upon subscribing to the newsletter resulted in over 400 people joining the recipient list within just three months.
- Cart Abandonment Reduction: Through email automation, we successfully reduced the percentage of abandoned carts on the website, further improving the conversion rate.
Magic Depot’s impressive results demonstrate the power of a well-rounded digital transformation strategy, showcasing the potential for rapid growth and success in the e-commerce sector.
What Our Clients Think
Nick Condon – MCS Tech
Dependability is crucial for us, and Revolution has consistently provided reliable guidance, making the entire development process a breeze. We wholeheartedly recommend their services and look forward to continuing our successful partnership with them.
Revolution are a business that we feel have an ethos of high quality solutions backed with a very apparent in-depth knowledge on all web related matters from SEO, coding, web design and much more. They are crafted in providing cost effective, perfectly functioning final solutions for customers in a digital market, and give a great after service also. We have been very impressed with their logical approach to many solutions we required.
Overall, we were extremely happy with the service provided by Revolution. The Revolution team were very responsive, maintained close communication with us, and delivered the project to our specifications. We recommend them to any company or organization that looks for efficient, well-priced and high-quality graphic or web design.
As our business develops and grows, Revolution are able to help our website(s) adapt to meet ours needs and our customers’ needs. We are parts supplier to the vehicle conversion industry. Revolution have built several websites for my businesses from design through to testing, the back up has been excellent. Regarding the communication and support – great to work with people who get the job done. Good job guys!
Joe McLoughlin
Owner of Cosy Campers
Thanks to Revolution’s professionalism, advice and patience along with very good customer service and expertise in their profession we manage to increase brand exposure, improve our marketing funnel, and give returning customers something new. Highly recommend!
Absolutely amazing service from all the team at Revolution! Maciej’s team worked with me and tailored the service to fit my needs! The finished product is just what I wanted! Couldn’t recommend them more! They really are the ‘Revolution’ needed in Web Design!!
From the first meeting, I had confidence that we were going to get a really good service and that the new website would be completed in an efficient but realistic timeframe. I did not feel rushed, but I certainly felt listened to. I was given guidance on creating content in a manner that was not overwhelming but was achievable. Overall, I thought the service was detailed, thorough but also very friendly with actual people behind the work.
Louisa Sloan
Managing Director at Circus Factory